How do visitors find your website? A guide to understanding Google Analytics acquisition channels
In this post, we’re going to break down the confusing terminology around Google Analytics Acquisition Channels. By the end, you’ll…
Picture this: A potential customer searches for your service or product on Google. If you’re not on the first page, is it game over? Good news, with a well-optimised Google Business Profile, your business is not just a text result; it’s also a prominent pin on Google Maps.
Happy days, your business is on the map (literally) and the client has found you!
Trust is the currency that can make or break a business. Would you trust a business that has multiple five-star google reviews? As humans we feel confident that a business with many good reviews will be a good bet (that’s called ‘Social Proof’). Guess what? Google feels the same. If you want to improve your SEO, ask your clients to leave you reviews on your Google Business Profile.
Remember that you can upload reviews from Google directly onto your website, but you can’t upload reviews into Google. ALWAYS ask clients to review you on Google!
Of course you are! And how do we know that? Because all your business information is presented to us clearly and in one place. Business hours, location info, contact details and website address. We trust a business with a complete profile. Make sure this info stays up to date.
You can respond to reviews, answer questions, enable direct messaging, and set up alerts. Best practice is to even use your Google Business Profile to publish posts like you would with other social media platforms. Show Google that you’re active by regularly (at least once a month) uploading photos and publishing posts to your Business Profile. By showing your profile some love, Google will reward you with a boost to your website ranking.
Your Google Business Profile is a powerhouse for SEO. Your website will contain on-page SEO which targets certain keywords and keyword phrases. Your Google Business Profile should do the same. Google wants to return relevant results in its search, so make sure you incorporate relevant keywords into your Business Profile.
If you’re serious about harnessing the power of the online world and ensuring your business stands out in the crowded digital marketplace, creating and optimising your Google Business Profile is a must.
The good news is that it’s relatively straight-forward to set up, and once it’s running it’s easy to keep up to date.
A good web designer 😉 will insist on setting up a Google Business Profile for you if you don’t already have one. If you don’t have an Profile, give us a call and we’ll help you set one up.
You really can’t ‘business’ without it.
