Make your website AI ready (and easier for customers to find)

The big shift: AI tools don’t just pull answers from search results, they analyse structured website content to create their own.

Instead of typing a few words into Google, we’re now asking AI tools like ChatGPT, “Who’s the best electrician near me?” or “Where’s the fanciest cheese shop in NZ?”

If your website isn’t written or structured in a way that AI can understand, you risk disappearing from the conversation altogether.

So, what can you do about it?
We’ve broken it down into simple steps, from easy wins to slightly more technical improvements, so you can start future-proofing your website today.

Easy AEO updates (you can do these yourself)

1. Keep your Google Business Profile up to date

Your Google profile is one of the first places AI search engines look for reliable business data.
Make sure your opening hours, services, and contact details are current, and don’t forget to upload a few fresh photos now and then.

Are you asking clients to leave you reviews here? Of course you are!

2. Publish new content regularly

Even short blog posts or case studies show AI (and Google) that your business is active and relevant.
If you can, aim for one new article every month, focusing on topics your customers are already asking you about.

3. Add (or refresh) an FAQ section

AI loves FAQs because they mirror how people actually ask questions.
Think “How much does…” or “What’s the best way to…” rather than one-word keywords. It’s not about stuffing phrases in, it’s about writing how people talk.

Add a section that answers your customers’ most common queries in a conversational way.

“How long does a retaining wall take to build?”
“What’s included in this software package?”
“How can you reduce my mortgage payments?”

Pro tip: if you use an ‘accordion’ system, where you access the answers by clicking on a ‘+’, it’s a great way of sneaking in a lot of additional information (and a few keywords) without cluttering your webpage.

Medium difficulty AEO updates (worth the effort!)

4. Improve your page structure

Use clear headings (H2s and H3s) and short, direct paragraphs. Each page should focus on one main topic.

5. Add descriptive image alt text

Alt text isn’t just important for accessibility, it helps AI understand what’s in your images.
Example: Instead of “IMG_1234.jpg”, write “Picture ”.

6. Check your website speed and mobile experience

Fast, mobile-friendly websites are ranked higher by both Google and AI tools.
You can test yours for free using Google PageSpeed Insights. If your score’s low, chat with your web developer about optimisation.

More technical AEO updates (ask your web team)

7. Add structured data (schema markup)

Structured data is like a label system that tells AI exactly what’s on your website
By adding schema (for example, Organization, Service, FAQPage), your site becomes easier for AI to interpret and include in answers.

At Wild Tree Digital, all our new website builds now include schema as standard, and we can retrofit it to existing sites too.

Making your website “AI-ready” doesn’t mean rebuilding it, it means clarifying, structuring and maintaining what you already have.

Ready to prepare your website for the AI era?

If you’d like help reviewing your current setup, book an AEO (Answer Engine Optimisation) consultation with our team.
We’ll look at your site’s structure, content and schema — and give you a clear, practical plan for improvement.