Does My Business NEED A Google My Business Account?

Posted on 15 November 2023

If you’re a business owner, you know that having a robust online presence is no longer a luxury but a necessity. Well, you’ve got a website, so you’ve ticked that box. Not quite! One key tool that can significantly impact your business's visibility, customer reach and even lead generation, is a Google My Business (GMB) account. Buckle up as we delve into the reasons why this platform is a game-changer for your business.

Local Visibility with Google Maps Integration

Picture this: A potential customer searches for your service or product on Google. With a well-optimised Google My Business account, your business is not just a text result (which let’s face it, might not be right at the top of Google); it's also a prominent pin on Google Maps. Happy days, your business is on the map (literally!) and the client has found you!

Google Map Business Listing East Auckland Website

Establishing Trust

Google My Business Reviews

Trust is the currency that can make or break a business. Would you trust a business that has multiple five-star google reviews? Your potential clients will…and so will Google! As humans we feel confident that a business with so many glowing reviews will be a good bet. But guess what? Google feels the same. Want to improve your SEO? Ask your clients to leave you reviews on your Google My Business profile.

Remember that you can upload reviews from Google directly onto your website, but you can’t upload reviews into Google. ALWAYS ask clients to review you on Google!

Are you a real business?

Of course you are! And how do we know that? Because all your business information is presented to us clearly and in one place. Business hours, location info, contact details and website address. We trust a business with a complete profile.

Google My Business Information including Website Address

Customer Engagement

You can respond to reviews, answer questions, enable direct messaging, and set up alerts. You can (and should) even use Google My Business to publish posts to your Business Profile, like you would with any social media platform. Show Google that you’re active by regularly uploading photos and publishing posts to your Business Profile through Google My Business. By showing your profile some love, Google will reward you with a boost to your website ranking.

SEO Super-Charge

Google My Business is a powerhouse for local SEO. Your website will contain on-page SEO which targets certain keywords and key phrases. Your Google My Business profile should be the same. Google wants to return relevant results in its search so make sure you incorporate relevant keywords into your optimised Business Profile and you can tell Google what you want to rank for.


If you're serious about harnessing the power of the online world and ensuring your business stands out in the crowded digital marketplace, creating and optimising your Google My Business account is a must.

The good news is that it’s relatively straight-forward to set up, and once it’s running it’s easy to keep up to date.

A good web designer 😉 will insist on setting up a Google My Business account for you (or at least supporting you in setting one up yourself) at the same time as launching a new site. However, if you find yourself without an account, give us a call and we’ll help you set one up. You really can’t ‘business’ without it.

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